What your reviews are really saying (and why you’re not listening)
STR reviews are more than feedback — they’re free brand audits. Learn how to decode the hidden messages and use them to grow faster, smarter.
Hospitality isn’t a basket of snacks — it’s a system
You can’t scale a great experience with granola bars and wine. If you want repeat guests and 5-star reviews, hospitality has to be a system.
Stop Competing on Airbnb — Build a Brand People Search For
Every STR host is fighting for scraps on Airbnb. Want more control, more bookings, and more margin? Then build a brand people actually search for.
Your property isn’t premium — it’s just expensive
If your price screams premium but your guest experience whispers "average," you’re not high-end — you’re just overpriced. Here’s how to fix it.
Bad photos are killing your bookings — and you don’t even know it
Your STR isn’t overpriced. It just looks like a Craigslist listing. Here’s how to fix the photo problem that’s silently draining your revenue.
No one books a hot tub. They book a feeling.
You’re not selling a hot tub. You’re selling the memories made in it. Guests book emotion—not amenities. Here’s how to make that shift.
No one cares how “Cozy” your rental is.
Your listing says “cozy” like the other 9,000 in your market. Here’s what to write instead — and why lazy words are killing your brand.
Everyone’s obsessing over AI — but your guests still don’t get a welcome email
You're not ready for AI if your guests are still asking where the Wi-Fi is. Let's fix the basics before chasing buzzwords.
Your LOGO isn’t a BRAND — and no one cares about your throw pillows
Think your STR has a brand because it has a logo and a cute name? Think again. Here's the truth about branding that's costing you direct bookings.
