Welcome to The Booking Code
This isn’t just another blog about short-term rentals or marketing hacks. The Booking Code is where sharp strategy meets storytelling, where we dig into what actually moves the needle for STR owners, property managers, hoteliers, and real estate entrepreneurs.
I’m Rafael Motta, a marketer with over 20 years of experience across branding, advertising, and growth. Now I help STR businesses go from 0 to fully booked, turned quiet hotels into local favorites, and built brands that don’t just look good—but actually convert.
This blog is my lab, my notebook, and sometimes, my rant corner. Expect a mix of:
- Direct booking strategies that cut your OTA dependence
- Branding insights to help you stand out in a sea of sameness
- Real stories from the field—what’s working, what’s flopping
- Marketing breakdowns that are tactical, not fluffy
Whether you manage five listings or fifty, own a boutique hotel, or help investors grow portfolios, you’ll find ideas here you can actually use.
So crack the code with me—because smarter marketing means more heads in beds, fewer empty nights, and brands people remember.
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